Social networks are nowadays taken by storm by the stars. This allows them to measure their popularity on the web. Among these networks, Instagram and Twitter stand out from the rest. So who are the top 4 most followed football players on Instagram? Is there a difference between an influencer and a person who has a lot of followers on a social network?
Top 4 most followed football players on Instagram
In sports mainly concerning football, here are the top 4 most followed footballers on Instagram. At the top is Cristiano Ronaldo. He has a total of 262 million followers. Lionel Messi comes in second place with 184 million followers. Next, Neymar is in third place. He currently has 146 million followers. Finally, Kylian Mbappe is at the bottom of this ranking with 47 million followers. These different celebrities are no longer worth introducing today. The question that deserves to be asked is whether these different players are also influencers. So what are the criteria for being considered an influencer on a social network?
Difference between an influencer and a person with a fairly large following on a social network
An influencer is a person who shares content related to a particular theme on social networks. He/she enjoys a certain reputation in the field in which he/she communicates. As a result, he or she can have quite a following. Generally, an influencer works for a brand, an agency. This means that you can have a lot of followers without being an influencer. It all depends on the notoriety that this person has gained in his activity (sport for example). Usually, in order to make money, brands prefer to hire these celebrities to carry their creations high. It is only then that they become influencers. It is also important to remember that there are several types of influencers in marketing.